How to get a better POS Display

 

When venturing

into major shopping malls and outlets, the chances are that you’ll be confronted with a bewildering array of POS (Point Of Sale) display stands that have been designed with only one goal in mind: to grab and hold the attention of customers who are moving around the retail outlet on a shopping trip.

 

Despite the rapid

encroachment of digital gadgets and technology into the retail industry, printed POS display stands are still omnipresent in Virtually every major store across the country. This is due to its a vital role in creating brand awareness for new products and in helping prospective customers make purchase decisions.

This is obvious

in a recent study carried out by Nielsen that shows that 72% of Public awareness for new products is driven by store activities such as the effective utilization and deployment of POS units. Further research by Smurfit Kappa Zedek shows that deploying an in-store Point Of Sale unit that displays a 10% discount on a product will increase sales by 120% as opposed to a small 20% increase if the POS unit is not deployed.

 

POS display units are an integral part of the packaging and in-store marketing mix, and its most important function is to differentiate a product from its Competitors. However, for brands to realize the full impact of in-store POS stands, they must be deployed effectively and strategically.

 

Although POS units look more or less the same than they did a few decades ago, there have been significant changes to the materials, form, size, Design, and mode of deployment. Most of these changes are as a result of stringent guidelines introduced by the major retailers in consonance with their lean logistics chain.

 

Brands are Willing to spend

heavily in POS units especially when it comes to new and seasonal product launches that require creative displays to draw the eye of prospective customers. However, to ensure that their POS units are in line with the stringent guidelines of significant retail outlets while grabbing the attention of shoppers, and most importantly tripling and quadrupling the sale of their products, they need first to understand what is required in the design and manufacturing of their POS display units.

 

To that effect, this guide has been prepared for business professionals who want Their POS display project to be an outstanding success. It contains all the necessary information that will help you choose the most effective kind and design of POS unit that is unique to your brand, appropriate for most types of retail environment and that is sure to drive product sales through the roof.

Value Retailer and In-Shop POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015. Is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the broader, beleaguered retail industry. But why is this? Is it solely down to their lower prices or the savvy shopper’s developing perception of value? Shoppers are now aware they have a more excellent choice of where to spend their hard-earned cash, and rightly think why they should pay more for virtually the same products from mainstream retailers.

 

Simple In-store POS

 

Discount, or more accurately, value retailers have upped their game with simple, consistent pricing messages, essential but useful store formats and intelligent use of printed POS and in-store signage. Customers’ perception of value goes beyond merely the price of the product.

Basic Store Layout

Over-designed stores with expensive fittings and high tech digital screens are unnecessary for everyday household goods, and many customers are quick to recognize this. Value retailers have tapped into this by realizing that basic store formats and printed signage mean they can keep fixed costs low and pass on the benefit to their customers.

High-Density Merchandising

As well as a basic store layout, discount retailers have also adopted a high-density approach to their merchandising. Multiple layers of stock are displayed on pallets rather than shelves reducing the need for regular stock replenishment while also eliminating the need for large stockroom storage.

Little & Often

Also, there is a rising trend in the smaller basket, “little and often” shopping where shopping trips are often categorized depending on the type of products being bought. So, for example, toiletries and household goods may constitute one monthly shopping trip, fresh food, and groceries, and top up shopping a more regular weekly trip.

 

Essentially this means many of us are looking to reduce our weekly shopping bill and cut the waste associated with a bigger shop. As a designer and printer of in-store Point of Sale we have noticed a definite increase in demand for our products and services from the value sector, and a desire to develop more innovative in-store printed displays.

 

The next step up from this is how to improve the effectiveness of your in-store POS to drive sales growth? We will be sharing some top tips on how to achieve this in future articles.